Correct pronunciation of the Nintendo Wii
Amongst all of the recent coverage of the Nintendo Wii, I've not once heard the correct pronunciation of Nintendo's new games console.
It all stems from the word "wifi", the Wii being very much of the wireless persuasion. Its Wi-fi with no "f" in it (cue rubbish jokes about there being "no f'in wi-fi", or maybe not, cos that's lame).
Pronounce "wi-fi" without the f, and you naturally adopt the Geordie dialect - "Why ay". Canny.
The reason: Nintendo President Satoru Iwata is a big fan of Jimmy Nail.